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Robert Abel & Associates

A woman in a butterfly costume in a commercial for 7UP.

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Co-founder of the multiple Clio Award-winning production firm, Robert Abel & Associates (RA&A), commercial director and producer Robert Abel (1937-2001) is noted as a central figure in the development of computer-generated visual effects.  During their most prolific period, RA&A's unique design aesthetic and innovative graphics were seemingly ubiquitous across the electronic media landscape, featured in highly stylized television advertisements (7UP's "Bubbles" campaign) and the feature films Star Trek: The Motion Picture (1979) and Tron (1982). The UCLA Film & Television Archive holds numerous examples of Abel and his firm's work (primarily advertisements and broadcast ephemera), including his animated UCLA student film Freight Yard Symphony (1963).

For more information, or to arrange on-site research viewing, please contact the Archive Research and Study Center (ARSC).


Watch a compilation of Robert Abel's commercial work (YouTube source):


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