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"Cesar Chavez announces advertising campaign for grape and lettuce boycott"

June 17, 1974


Cesar Chavez joins AFL-CIO representative to announce the new advertising campaign being launched as an additional way to create public awareness about the ongoing grape and lettuce boycott. They also talk about increasing union awareness of the boycott and the impact the boycott is having on the sales of wine, grapes and lettuce. Also included are shots of a bus driving down the street with the sign that reads: "Stand up for farm workers. Boycott grapes, head lettuce."

Note:  The KTLA newsfilm collection at UCLA consists of cut and unedited stories, outtakes and fill footage, originally shot on 16mm reversal film stock with magnetic soundtrack. Some footage, particularly material not used for broadcast, may be without sound.