Viewers and Voters:

One week before the 1996 Presidential election

This symposium and discussion will feature:

• David Shaw: Pulitzer Prize wining Media critic for the Los Angeles Times
• Leslie Goodman: Director of Media Outreach for Bush/Quayle in 1988, and Deputy Communications Director, Bush/Quayle 1992
• John Zaller: Professor of Political Science, UCLA
• Peter Wollen: Chair of the Critical Studies Program at UCLA's Department of Film and Television

Moderated by Xandra Kayden

The 1996 Presidential election offers an excellent opportunity to study American culture and politics during a time of tremendous change. The impact of electronic communication, and the consequent changes in print and televised media make this penultimate 20th century election a prime specimen for cultural analysis. The purpose of this symposium will be to facilitate a dialogue on the media's role in shaping issues, defining personalities, and most importantly, engaging viewers as participants and/or voters. To realize this goal we have chosen a group of academics and professionals from varied backgrounds who will each make brief presentations followed by a moderated discussion which will entertain questions from the audience.