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Co-founder of the multiple Clio-winning production firm, Robert Abel & Associates (RA&A), commercial director and producer Robert Abel (1937-2001) is noted as a central figure in the development of computer-generated visual effects. During their most prolific period, RA&A's unique design aesthetic and innovative graphics were seemingly ubiquitous across the electronic media landscape, featured in highly stylized television advertisements (7UP's "Bubbles" campaign) and the feature films The Andromeda Strain (1971) and Star Trek: The Motion Picture (1979). UCLA Film & Television Archive holds numerous examples of Abel and his firm's work (primarily advertisements and broadcast ephemera), including his animated student film Freightyard Symphony (1963).
