THE HOLLYWOOD REPORTER ESTABLISHES
THE KEY ART AWARDS COLLECTION AT
THE UCLA FILM AND TELEVISION ARCHIVE

January, 2002 - The Hollywood Reporter is now making its Key Art Awards competition print and trailer entries available for review by students, researchers and entertainment industry executives with the inception of The Hollywood Reporter Key Art Awards Collection at the UCLA Film and Television Archive. The Collection will begin with the entries from The Hollywood Reporter's 31st annual Key Art Awards, the only awards program to recognize excellence in motion picture marketing and advertising. This year's ceremony will be held in June.

Each year The Hollywood Reporter will donate the trailer and selected print entries from its Key Art Awards competition to UCLA for archiving, cataloging and storage. To make the entries accessible for study, the Archive's Research and Study Center will create finding aids and study guides to make students and scholars at UCLA, outside researchers, marketing executives, art directors and film directors aware of the Collection.

"The partnership with UCLA to establish The Hollywood Reporter Key Art Awards Collection is a natural one," said Robert J. Dowling, editor-in-chief and publisher of the trade paper. "Our continued sponsorship of the Key Art Awards underscores The Hollywood Reporter's commitment to the film marketing community. Now we've taken the next step to extend the impact of this community's creative and artistic excellence to others who may benefit."

The UCLA Film & Television Archive includes over 85,000 films from many major motion picture studios as well as individual collections donated by Rock Hudson, Andy Warhol and hundreds more. Tim Kittleson, director of the Archive, notes that "a collection of this kind exists nowhere else and allows future study of marketing as it relates to the film industry. We are delighted to partner with The Hollywood Reporter in establishing such an innovative and important addition to our holdings."

Since its debut in 1972, the Key Art Awards has received over 15,000 entries representing the work of some of the industry's brightest art directors, copywriters, trailer producers and editors, illustrators, photographers, Web site designers, studio execs and vendors. New this year is the addition of two student categories: Student One-Sheet and Student Trailer. Six cash prizes totaling $22,000 will be awarded to the winners with half of each prize presented to the winning student and to the student's school respectively.

The entry deadline for the 31st Annual Key Art Awards is January 31. Submission information and the Call-for-Entry are available online at www.hollywoodreporter.com/keyarts. For more information call 323-525-2132.

Top news-gathering and publishing organization The Hollywood Reporter serves the global entertainment industry with five editions: Daily (M-F), Weekly, Online, E-Mail, and THR-East. The Hollywood Reporter is published by VNU Business Publications USA, a part of VNU Business Media. www.hollywoodreporter.com

The UCLA Film and Television Archive is internationally renowned for its pioneering efforts to preserve and showcase not only classic, but current and innovative film and television. A unique resource for media study, the Archive constitutes one of the largest collections of media materials in the United States - second only to the Library of Congress in Washington, D.C. - and the largest of any university in the world. Its vaults hold more than 220,000 motion picture and television titles and 27 million feet of newsreel footage.