JAMES FRIEDMAN APPOINTED
HEAD OF COMMERCIAL DEVELOPMENT

Los Angeles - James Friedman was recently appointed Head of Commercial Development for the UCLA Film and Television Archive, the largest university-based collection of film and television materials in the world.

For the last 7 years, Friedman has served as Manager of the UCLA Film and Television Archive's Research and Study Center (ARSC).

Tim Kittleson, the Archive's director noted, "Jim's years of experience at ARSC, his academic achievements and his business experience prior to coming to UCLA contribute the skills and knowledge necessary to develop commercial projects that will generate much-needed revenue for our programs and services."

Friedman added, "The Archive's main commercial activity is licensing footage from the Hearst Metrotone Newsreel Collection, over 5,000 hours of moving images documenting the 20th century. I look forward to expanding use of the newsreel collection, as well as developing production partnerships, licensing other programs for which we have copyright, and expanding our in-house telecine operations."

Friedman is a doctoral candidate in television studies and film theory at UCLA, where he received his M.A. in 1994. He has worked at UCLA since 1993 and has over 10 years prior experience in service business management.

The UCLA Film and Television Archive is internationally renowned for its pioneering efforts to preserve and showcase not only classic but current and innovative film and television. The archive constitutes one of the largest collections of media materials in the Untied States, second only to the Library of Congress in Washington, D.C. Its vaults hold more than 225,000 motion picture and television titles and more than 27 million feet of historical newsreel footage.